Top 5 Fashion Games Performance in Germany Q2 2024

In Q2 2024, the top 5 fashion games in Germany on a unified platform—combining data from both iOS and Android—showed varied performance trends in downloads, revenue, and weekly active users, according to Sensor Tower data.

Project Makeover saw a steady revenue stream, peaking at around $123K in mid-April and mid-June. Downloads fluctuated, reaching a high of approximately 19K in early June. Weekly active users experienced a decline, starting at 103K in early April and ending at about 84K by late June.

Covet Fashion: Dress Up Game had a notable revenue spike, peaking at around $18K in mid-May. Downloads, however, decreased significantly, dropping to a low of 311 by the end of June. Weekly active users remained relatively stable, averaging around 15K throughout the quarter.

Match Villa™: Makeup ASMR maintained a consistent revenue stream, with minor fluctuations, averaging around $8.5K. Downloads saw a downward trend, reaching a low of 673 in early June but slightly recovering to 1.6K by the end of the month. Weekly active users remained stable, averaging around 12K.

SuitU: Fashion Avatar Dress UP showed a steady increase in revenue, peaking at approximately $8.8K in early May. Downloads were relatively low but stable, averaging around 1.1K. Weekly active users showed positive growth, starting at 20K in early April and reaching about 22K by the end of June.

Merge Studio: Fashion Makeover experienced a significant increase in revenue, peaking at around $6.6K in late May. Downloads were consistent, reaching a high of approximately 9.5K in early June. Weekly active users also showed a steady increase, peaking at about 53K in late June.

For more detailed insights into these trends, visit Sensor Tower.